The Marketing Casebook: Cases and Concepts
Second Edition
Sally Dibb - The Open University, UK
Lyndon Simkin - University of Warwick, U.K.
ISBN-13: 9781861526243 ISBN-10: 1861526245
RRP:
AUD 104.95 (GST inc.)
NZD 119.95 (GST inc.)
DATE OF PUBLICATION: 05 Oct 2000