Marketing Scales Handbook, Volume IV: Consumer Behavior
First Edition

Gordon C. Bruner, II - Southern Illinois University, Carbondale
Dr. Paul J. Hensel - University of New Orleans
Karen E. James - Louisiana State University, Shreveport

ISBN-13: 9781587992056   ISBN-10: 1587992051
PAGE EXTENT: 800 pp.
RRP:  AUD 159.95 (GST inc.)  NZD 179.95 (GST inc.)
DATE OF PUBLICATION: 28 Jul 2005