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Cengage Learning - Marketing
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Pride
Marketing
Forteenth Edition - ISBN: 9780618799633
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Marketing
Forteenth Edition
William M. Pride - Texas A&M University
O. C. Ferrell - University of New Mexico
ISBN-13: 9780618799633 ISBN-10: 061879963X
RRP: AUD 139.95 (GST inc.) NZD 159.95 (GST inc.)
DATE OF PUBLICATION: 29 Jan 2007