Global Marketing: An Interactive Approach
Second Edition

Kate Gillespie - University of Texas at Austin
Jean-Pierre Jeannet - Babson College and International Institute for Management Development
H. David Hennessey - Babson College and Ashridge Management College, United Kingdom

ISBN-13: 9780618659531   ISBN-10: 0618659536
RRP:  AUD 134.95 (GST inc.)  NZD 154.95 (GST inc.)
DATE OF PUBLICATION: 01 Feb 2006