MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
Second Edition

Charles W. Lamb - Texas Christian University
Joseph F. Hair - Louisiana State University
Carl McDaniel - University of Texas, Arlington

ISBN-13: 9780324659801   ISBN-10: 0324659806
RRP:  AUD 69.95 (GST inc.)  NZD 79.95 (GST inc.)
DATE OF PUBLICATION: 14 Feb 2008