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Cengage Learning - Essentials of Marketing

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Book Cover Image Essentials of Marketing
 Sixth Edition
Charles W. Lamb - Texas Christian University
Joseph F. Hair - Louisiana State University
Carl McDaniel - University of Texas, Arlington

ISBN-13: 9780324656206   ISBN-10: 0324656203
PAGE EXTENT: 608 pp.
RRP:  AUD 209.95 (GST inc.)  NZD 237.95 (GST inc.)
DATE OF PUBLICATION: 14 Jan 2008


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