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Cengage Learning - Advertising and Integrated Brand Promotion

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Book Cover Image Advertising and Integrated Brand Promotion
 Fifth Edition
Thomas O'Guinn - University of Wisconsin-Madison
Chris Allen - University of Cincinnati
Richard J. Semenik - Montana State University - Bozeman

ISBN-13: 9780324568622   ISBN-10: 0324568622
RRP:  AUD 114.95 (GST inc.)  NZD 129.95 (GST inc.)
DATE OF PUBLICATION: 18 Apr 2008


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