Exploring Marketing Research
Ninth Edition
William G. Zikmund - Oklahoma State University
Barry J. Babin - Louisiana Tech University
ISBN-13: 9780324320886 ISBN-10: 0324320884
PAGE EXTENT: 720 pp.
RRP:
AUD 124.95 (GST inc.)
NZD 142.95 (GST inc.)
DATE OF PUBLICATION: 15 Aug 2006