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Cengage Learning - Services Marketing: Concepts, Strategies, & Cases
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Services Marketing: Concepts, Strategies, & Cases
Hoffman
Services Marketing: Concepts, Strategies, & Cases
Third Edition - ISBN: 9780324319965
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Services Marketing: Concepts, Strategies, & Cases
Third Edition
K. Douglas Hoffman - Colorado State University
John E.G. Bateson - Group Chief Executive Officer, SHL Group plc
ISBN-13: 9780324319965 ISBN-10: 0324319967
PAGE EXTENT: 608 pp.
RRP: AUD 114.95 (GST inc.) NZD 129.95 (GST inc.)
DATE OF PUBLICATION: 16 Dec 2005
