International Marketing
Eighth Edition
Michael R. Czinkota - Georgetown University
Ilkka A. Ronkainen - Georgetown University
ISBN-13: 9780324317022 ISBN-10: 0324317026
PAGE EXTENT: 720 pp.
RRP:
AUD 134.95 (GST inc.)
NZD 152.95 (GST inc.)
DATE OF PUBLICATION: 18 Aug 2006