Integrated Marketing Communications
Second Edition
William Chitty - Murdoch University
Nigel Barker - University of Adelaide
Terence A. Shimp - University of South Carolina
ISBN-13: 9780170136679 ISBN-10: 0170136671
RRP:
AUD 124.95 (GST inc.)
NZD 144.95 (GST inc.)
DATE OF PUBLICATION: 30 Jun 2008