Marketing Research
First Edition

William Zikmund - Oklahoma State University
Steven Ward - Murdoch University
Ben Lowe - University of Kent, UK
Hume Winzar - Griffith University

ISBN-13: 9780170127349   ISBN-10: 0170127346
RRP:  AUD 109.95 (GST inc.)  NZD 124.95 (GST inc.)
DATE OF PUBLICATION: 09 May 2007