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Cengage Learning - Advertising and Promotion

Advertising and Promotion

Author Title  
Chitty Integrated Marketing Communications, Second Edition Australian Title Integrated Marketing Communications
9780170136679
Add to basket AUD 124.95 (GST inc.)  NZD 144.95 (GST inc.) 
 
Chitty Integrated Marketing Communications: Pacific Rim First Edition, First Edition Australian Title Integrated Marketing Communications: Pacific Rim First Edition
9780170120081
Add to basket AUD 124.95 (GST inc.)  NZD 142.95 (GST inc.) 
 
O'Guinn Advertising and Integrated Brand Promotion, Fifth Edition Advertising and Integrated Brand Promotion
9780324568622
Add to basket AUD 114.95 (GST inc.)  NZD 129.95 (GST inc.) 
 
Strauss Value Creation, First Edition Value Creation
9781587992049
Add to basket AUD 57.95 (GST inc.)  NZD 67.95 (GST inc.) 
 
Egan Marketing Communications, First Edition Marketing Communications
9781844801213
Add to basket AUD 94.95 (GST inc.)  NZD 107.95 (GST inc.) 
 
Riesterer Customer Message Management: Increasing Marketing's Impact on Selling, First Edition Customer Message Management: Increasing Marketing's Impact on Selling
9780324313161
Add to basket AUD 62.95 (GST inc.)  NZD 72.95 (GST inc.) 
 
Bly The White Paper Marketing Handbook, First Edition The White Paper Marketing Handbook
9780324300826
Add to basket AUD 62.95 (GST inc.)  NZD 72.95 (GST inc.) 
 
Shimp Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, Seventh Edition Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
9780324321432
Add to basket AUD 129.95 (GST inc.)  NZD 147.95 (GST inc.) 
 
Lowenstein One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior, First Edition One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior
9780324301298
Add to basket AUD 47.95 (GST inc.)  NZD 54.95 (GST inc.) 
 
Parente Advertising Campaign Strategy: A Guide to Marketing Communication Plans, Fourth Edition Advertising Campaign Strategy: A Guide to Marketing Communication Plans
9780324322712
Add to basket AUD 97.95 (GST inc.)  NZD 112.95 (GST inc.) 
 
Lamons The Case for B2B Branding: Pulling Away from the Business-to-Business Pack, First Edition The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
9780324398656
Add to basket AUD 47.95 (GST inc.)  NZD 54.95 (GST inc.) 
 
Marconi Creating the Marketing Experience: New Strategies for Building Relationships with Your Target Market, First Edition Creating the Marketing Experience: New Strategies for Building Relationships with Your Target Market
9780324205442
Add to basket AUD 67.95 (GST inc.)  NZD 77.95 (GST inc.) 
 
Bruner, II Marketing Scales Handbook, Volume IV: Consumer Behavior, First Edition Marketing Scales Handbook, Volume IV: Consumer Behavior
9781587992056
Add to basket AUD 159.95 (GST inc.)  NZD 179.95 (GST inc.) 
 
Stevens Trade Show & Event Marketing: Plan, Promote & Profit, First Edition Trade Show & Event Marketing: Plan, Promote & Profit
9780324206241
Add to basket AUD 62.95 (GST inc.)  NZD 72.95 (GST inc.) 
 
Sayre Campaign Planner for Integrated Brand Communications, Third Edition Campaign Planner for Integrated Brand Communications
9780324321470
Add to basket AUD 52.95 (GST inc.)  NZD 59.95 (GST inc.) 
 
Townsley Business 2000: Advertising, First Edition Business 2000: Advertising
9780538698702
Add to basket AUD 57.95 (GST inc.)  NZD 67.95 (GST inc.) 
 

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